Drew University’s First-Generation College Student Campaign

As the Social Media Manager for the First-Generation College Student Affinity Group, I created a week-long campaign dedicated to increasing the visibility of students who were the first in their families to attend college. Through designing eye-catching infographics that acknowledged the University’s home colors, and well as, composing copy that both informed and interacted with the student body, the Instagram account successfully gained 400 followers in a week. The week-long digital campaign was the main factor in the faculty’s decision to turn the First-Generation community into a legitimate on-campus club.

Here are some graphic and captions examples:

Did you know that November 8th is known nationwide as a day we celebrate First-Generation students? Join us as Drew takes part in our 1st – First-Generation College Student Celebration! Stop by the EC between 12 and 2 p.m. on Friday, November 8th and pick up your ProudFirstGen buttons and have some cookies!
Are you the first in your family to go to college? Members of the First-Generation Identity/Affinity Community on Drew University’s campus will be inside the EC (across from reception) from 12 to 2 on Nov 8th, aka National First-Generation College Celebration Day. Stop by the table and pick up a Drew ProudFirstGen button to show your First-Gen pride! Read more about the First-Gen Identity community on their Launch page here: https://launch.drew.edu/channels/first-generation/
“The First-Generation Identity/Affinity Community, is a place where students can network with like-minded alums and professionals who are passionate about their journey as first generation students. This community will identify shared experiences and resources central to their academic success.” – Launch Head on Over!!! https://launch.drew.edu/channels/first-generation/
The world would not be the same without First-Generation college students. Here are just a few of the many successful people who were the first in their families to attend college! https://www.greatschools.org/gk/articles/famous-celebrities-first-to-college/
There are always obstacles to overcome when breaking boundaries. While it is a celebrated accomplishment, many do not realize the tough challenges First-Generation students face that others may not. These obstacles go beyond just the cost of attendance and include all difficulties in navigating and understanding the processes associated with enrolling in postsecondary education. Read more about these obstacles First-Generation students overcome here.


Real Estate Production Network

While working as the Communications Manager at the Real Estate Production Network, I regularly produced content for the company’s social media and website.

Below are the links for the live REPN Instagram and website: